CCR Blog

When filming was being done, several integrate technologies were used. Marlo's phone was used to film. She has the iPhone 13 Pro, her phone was used because she had the best iPhone model in the group. Laptops from the school were used to do research on different coffee shop commercials; I also used the laptop to do research on the different editing software. I learned how to navigate the editing software's Capcut and Vimeo. A lot of my production skills developed through the project. I had to pay close attention to detail with setting up shots and having the product in the shot. Several times I had to redo a shot or stop filming because the products weren't in the right place as they were in the last shot, or last take. I directed the commercial, so I had to direct the rest of the group and listen to what the group thought would look best. Communication was very easy in the group, no one tried to take over when filming and coming to agreements was very easy. I learned how to set up shots, direct them and also work better within a project and not just do all the work myself. The product challenges certain conventions but follows others. Having a storyline, having speaking actors, not having music playing at all times in the background, mentioning the competitor are the conventions the product challenged. The product used other conventions though, like glorifying the product, showing the different products that Dunkin' Donuts has, becomes upbeat as the product is shown. Social groups that were shown was an interracial family and a single mom. It address social climate, by showing this family because many families around the world look like this. This product engages with audiences because it’s relatable for the audience. Dunkin’ Donuts is a worldwide product and company. It was shown in a realistic way as a family was getting ready in the morning and eating breakfast. Dunkin’ Donuts is a popular breakfast food, so many people can relate to eating and enjoying the product. This commercial would be spread realistically through social media ads, or a commercial on television.