Production Blog

 Hey, nice to see you again! I had to do research on what editing software was the best to use for this commercial.  I was originally going to use iMovie for the editing software. After the first attempt with iMovie I realized it wasn't the best software to use. iMovie has a watermark that stayed for the last  five seconds of the commercial. Those last five seconds of the commercial are crucial though. Those last seconds are where the slogan of our product is. Our product is Dunkin Donuts so the slogan is "America runs on Dunkin." iMovie also makes it difficult for other editing that's needed for the commercial. iMovie also isn't compatible with all laptops, and you can't use all the features easily on a phone. So, iMovie is completely out of the running for what software is going to be used. Camtasia was another editing software that I looked at. With Camtasia you have to start a trial if you even want to begin using that software. Camtasia also isn't going to be used for our editing software. I also looked into using Camertus. I quickly realized that this wasn't an editing software. Camertus is a service for lessons to edit. So, Camertus isn't going to be used either. The software that I settled on using Vimeo. The features that we need to add to our commercial are available for free and I've used Vimeo before for editing so I  know it's a trusted software. Till next time!












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